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Over 100,000 of these booklets containing trafficking prevention information, have been distributed in Russia and the CIS in several languages.
RUSSIA 'S LARGEST MULTI-MEDIA, MULTI-REGIONAL PUBLIC INFORMATION CAMPAIGN AGAINST TRAFFICKING

On May 16th, 2001 the Angel Coalition, a consortium of 43 Russian NGO's, launched an intensive 100 day anti-trafficking campaign in Moscow, St. Petersburg, Nizhni Novgorod, Yaroslavl, Petrozavodsk and Veliki Novgorod with simultaneous press conferences in all six sites and the distribution of campaign literature, bus posters, metro cards, TV and radio spots. During the course of the campaign, over 1000 community volunteers in six regions distributed 50,000 posters, 600,000 information booklets, 100,000 stickers, 5,000 buttons, 25,000 printed packets and 12,000 bus/metro placards. Community action events included organizing parades, demonstrations, lectures, and legislative activity.

On May 16th, the Angel Coalition partners in each region opened telephone hotlines in preparation for callers to hotline numbers published on TV, radio, in newspaper articles and on printed materials.

Funds for NGO press training and community coalition building were provided by the US Department of State Bureau of Educational and Cultural Affairs. Funds for printing of campaign materials and distribution were provided by the US Embassy Democracy Grant program, Soroptimist International, private foundations and donors.

The 100-day campaign was the first and largest multi-regional, multi-media public education anti-trafficking campaign in Russia . The raised awareness that the campaign created nationally is well documented-radio, TV and newspaper stories reached an audience of more than 60 million.

Although this is an impressive number, it is a one-time "reach". The following statistical and anecdotal record clearly documents that the training and print media strategies specifically developed for this campaign were highly successful in reaching the target audience not only one-to-one, but multiple times through the extensive use of non-broadcast media, personal contact and regional presentations by Angel Coalition partners. Responses from print media outnumbered broadcast media 3 to 1. The large number of actual telephone hotline responses (1562), the significant involvement of private and public community participants and the political support received in most regions was unprecedented. The campaign was most successful in those regions where local and oblast government support was high. Where such support was lacking, the results were clearly not as impressive. This points to the need for increased training and education to political entities and individuals for future campaigns.

Although the campaign officially ended on August 31, the public demand for continuing education has compelled NGO's in each region to extend their local efforts, despite a lack of funding. There is universal agreement by the Angel Coalition partners in each region that anti-trafficking public education efforts must continue, with specific focus on young women and girls in orphanages, schools, universities and the workplace.

CLICK HERE TO DOWNLOAD CAMPAIGN REPORT